This is amazing news for all you fitness conscious, NikeFuel is a single, universal way to measure all kinds of activities—from your morning work out to your big night out. Uniquely designed to measure whole-body movement no matter your age, weight or gender, NikeFuel tracks your active life. Awesome right. “Just do it”, Nike likes to say, but in this case it’s resisted the urge to make major tweaks to its fitness formula. The SE adds Bluetooth 4.0 for more reliable connectivity, and its motion tracking accelerometer has been turned to better recognize actual movement rather than just wrist action. The fuel band app has more in-depth ways to chart your fitness, and there are new colour accents to choose from too , crimson, pink foil or volt, all of which sounds like Zoolander’s “looks”. Even more interesting you can now see your progress on the LED display at the press of a button. And with Bluetooth 4.0you stay constantly connected, syncing the data from your band with your Nike+ account and giving you feedback and motivation as you need it. So get your self one. For more information about these bands contact us.