Rovio’s Angry Birds franchise has been churning out commercial hits at every turn — its widely popular games have accounted for nearly 1.2 billion hours of usage in the U.S., to say nothing of the merchandising. The company has now sold more than three million plush toys and as many as 30 million T-shirts.
Could a family cookbook full of egg recipes with the Angry Birds brand name attached to it be its next big money-maker?
Peter Vesterbacka, Rovio’s head of marketing and business development, announced the book at the Open Mobile Summit in London. Vesterbacka said Rovio’s Angry Birds cookbook will be targeted at families and include mostly egg-based recipes. The title will be self-published and likely distributed by Amazon, Apple and Barnes & Noble, in book form and as an ebook app, with Rovio banking 90% of all sales.
Few details are known about the cookbook other than its egg-centric nature. But Rovio’s product business has so far proved a substantial addition to the Angry Birds franchise. “It’s not a hobby,” Vesterbacka said. “We have made a lot of money.”
The company would ultimately like to be as viewed as an entertainment brand, and may even make a movie someday, Vesterbacka added.
Eggs, of course, are what those Angry Birds are so eager to capture back from the evil green pigs. Whether a cookbook celebrating the baking of eggs adds to or detracts from the brand name is something consumers will decide with their pocketbooks.
Blog courtesy to Jennifer Van Grove from Masahable.com